The Desert's Christian Radio

Newsletter

   

          If I then, the Lord and Teacher, washed your feet, you also ought to
wash one anotherís feet. 
John 13:14

June 2003

Dear friend of KHCS,

Thanks to those of you who participated in our recent Program Survey! We received 125 surveys, and are pleased to report that our most popular program is still Focus on the Family with Dr. James Dobson (with 77 percent of the responses).  Close behind is Insight for Living with Chuck Swindoll and Money Matters with financial counselor Larry Burkett, tied for second place.

I would also like to thank those of you who have taken the time to invite others to tune to KHCS at 91.7 FM.  Last year, 19 percent of our survey respondents reported that they heard about KHCS from a friend or relative.  This year, this figure is up to 22 percent! 

Twenty-five percent of our respondents mentioned that they listen exclusively to KHCS.  Among other stations listened to, the most popular is news-talk KPSI.  The most listened-to secular music station is KJJZ.  

Most of our listeners still think that our balance of music to programs is OK 65% this year, 64% in 2002. 

An interesting change in this yearís survey more men responded this year, up to 28% as contrasted with 17% in 2002.  More women than men tend to listen to our programs, but men tend to prefer our music and other music stations. 

Actually, while it is fun to know the top three programs, from our perspective it is more important to know the bottom three (excepting those between midnight and 3 a.m.).  If these programs do not have a significant number of people listening to them, we will try to find programs that will be more interesting to you. 

We have found that Breakpoint This Week, with Charles Colson, is fairly well listened to in its 3:00 p.m. Saturday release, but few people listen to it at 10:00 a.m. on Sundays.  So, we are looking for a replacement for this program that will be more appropriate for that time slot.  This change will probably be made later this year.  Breakpoint This Week will remain on Saturday, however.

Starting this month, you can keep up to date with legal and legislative issues that affect your witness and way of life by listening to The Legal Alert from the Christian Law Association at 8:28 a.m. and 6:30 p.m. 

Also, in our continuing effort to refine our programming lineup, you can now hear the thoughts of well-known author and musician John Fischer with Consider This every weekday morning at 4:30 a.m. and evening at 10:30 p.m.

The relevant, practical programs and inspirational music you hear on KHCS are made possible because listeners like you choose to provide the financial support that makes this ministry possible. 

Yes, we have a few businesses that provide some contributions.  But, there are far more listeners than businesses in the Coachella Valley, and we cannot depend solely on business support.  We provide announcements for our business supporters to acknowledge their contribution, but we are prohibited by law from selling air time for commercials, e.g. to promote their latest sale or how much better they are than their competitors. 

Thatís why your tax-deductible contributions are vital for KHCS to continue bringing you Information and Inspiration, 24 hours a day.  Approximately one out of every three people who receive this letter contribute to help us keep on bringing encouragement to the people of the Coachella Valley and surrounding areas.

If you are not now a Ministry Partner, will you pray about doing your part?  We donít ask for a pledge, only a decision.  A decision that you will   join with the others who are providing the financial contributions that make   this unique ministry possible.

Thank you for praying, and for inviting your friends to tune to 91.7 FM.

 

In His joy!


Glen Kippel

Glen Kippel
General Manager