Dear friend of KHCS,
You don’t have to travel
far outside your front door to recognize that the Coachella Valley is
experiencing massive growth. Indio is currently the
12th-fastest-growing city in California, with La Quinta not far behind.
New housing developments are popping up in Palm Springs, Desert Hot
Springs, Thousand Palms and other cities around the valley.
While this area has long
been considered primarily a retirement area, this is no longer the
case. Forty years ago, the average age in Palm Springs was 65, while in
Indio it was 18. As country clubs and “senior” gated communities have
spread “down-valley” and younger families have filled in the new housing
tracts from Coachella to Cathedral City, this age disparity has evened
out. The valley’s median age is now under 38. Half of the population
of the Coachella Valley is now between the ages of 30 and 44.
Another change is that our
newer residents are predominantly year-round desert-dwellers. Gone are
the days of empty stores ─ and streets! ─ in the summer months. Country
Club Drive, which used to be just a barren two-lane strip of asphalt,
now bustles in August just as much as in April. Almost 70 percent of
our residents now live here year-round.
The Coachella Valley is
also a region of economic contrast. While the area is considered to be
an affluent one, and indeed the average household income in Indian Wells
is over $100,000 annually, the household income in Desert Hot Springs is
only $29,655. Coachella fares only slightly better, and unincorporated
areas such as Mecca, Thermal, and Indio Hills are far poorer.
Over 60 percent of the
households in the area have one or more children, and this figure grows
Because we are in a period
of tremendous change, the ministry of KHCS needs to keep up with current
trends. I have heard it said that “the Holy Spirit is not
marketing-driven.” While that may be true, Joy 92-FM is a servant
ministry to the Coachella Valley and portions of the High Desert. We
exist to serve the Lord Jesus Christ, and His Body here in the desert.
For us to do that, we need to know the desires of His Body ─ and that
And that’s why we have
enclosed our 2005 KHCS Listeners’ Survey.
It is a tool that we use to find out more about you and your desires for
radio programming that will meet your needs. Please take the time to
fill it in and return it at your earliest convenience. The more
responses we receive, the more accurate is our tabulation of the
results. For this reason, if more than one member of your household
wants to participate, please make photocopies for their use.
I would also encourage you
to save the cost of a stamp and enclose your most generous contribution
to further the listener-supported ministry of Joy 92-FM.
You will note that this
survey does not look like most of those you probably receive in the
mail. You know the type: “I promise to support (ministry) with my gift
of $1000__ $500 __ $150 __ $50 __ other __” No, what you have is a
genuine survey, not a fund-raising tool. We really want your input!
However, since KHCS is a
listener-supported station, and you are a listener, I do need to remind
you that your tax-deductible contribution is really needed at this time,
before we enter the hot, lean summer months.
Please be assured that we squeeze every
bit of value out of each contribution that you send. Some people call
me a “tightwad.” I prefer to think of it as “being a good steward.”
Please let me hear from you soon.
P.S. Our goal is to provide maximum ministry to the maximum number
of listeners. It is important that you return your survey as soon as
here for a copy of the 2005 Survey
KHCS - Joy92
PO Box 2507
Palm Springs, CA 92263