The notion of rebooting business and the world is an interesting premise and an inaccurate description of what the authors intend since rebooting is used most often as a way of solving problems by resetting the system to its original configuration. Macrowikinomics rebooting business and the world by don tapscott was chosen by soundview executive book summaries as one of the top 30 business books of 2011 the soundview review macrowikinomics is a follow up to the authors 2006 breakthrough title wikinomics how mass collaboration changes everything . Note citations are based on reference standards however formatting rules can vary widely between applications and fields of interest or study the specific requirements or preferences of your reviewing publisher classroom teacher institution or organization should be applied. This article is the first in a series of 12 over the next 3 weeks written by don tapscott and anthony d williams authors of the newly released book macrowikinomics rebooting business and the world. Macrowikinomics is an interesting read and gives a good overview of the ways in which collaboration is changing the social and business landscape as another reviewer has pointed out the book tends to be repetitive and is to a large extent a re make of the authors previous book
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