Robert g cooper reveals the critical success drivers those factors that make all the difference between winning and losing at new products the author showcases best practices in product innovation based on his extensive and widely published research to present a game plan or system for driving new products to market namely his stage . Winning at new products creating value through innovation robert g cooper 43 out of 5 stars 22 paperback 32 offers from 350 product development and management body of knowledge a guidebook for training and certification allan m anderson phd 50 out of 5 stars 3. In this book robert g cooper reveals the common denominators of winning new products and what drives success he also outlines the stage gate model the most widely used roadmap for successfully launching new products to market. Robert coopers winning at new products is the classic on product development at least according to him and is the book that introduces the stage gate model that made some companies product development a lot better and some companies a mess. For over a decade winning at new products has served as the bible for product developers everywhere in this fully updated and expanded edition robert cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success
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